As one of the mayoral charities, New Directions has become the focus of a fundraising challenge set to aspiring or new managers within the Public Sector. Rugby Borough Council won the West Midlands Challenge in 2018 and picked New Directions as its charity of choice for 2020.

The West Midlands Challenge is an all-day, non-stop, high intensity simulation exercise giving Local Authority managers the opportunity to gain practical insight of issues outside of their normal working life with a taster of what it is like within senior management. The challenge includes fundraising by each Local Authority taking part with this year’s proceeds being donated to New Directions. This is a great chance for managers to improve joint working, develop innovative strategies and raise the profile of New Directions in the West Midlands. The main event will be on 30th April 2020.

Managers from New Directions visited the Rugby Mayor’s office and reciprocated by welcoming Cllr. Bill Lewis to Gateway Court, one of our supported living services, where St. Marie’s School choir entertained him with Christmas carols. The mayor will also attend the official opening of Richmond Court, another supported living complex in March 2020 as he continues to raise awareness of the valuable work undertaken by New Directions. With the publicity that will be gained from The West Midlands Challenge, this will be a great year for New Directions to promote the Charity’s values and mission.  The Local Authority team that fundraises in the most innovative way receives an award at the final ceremony; everyone present will have the opportunity to hear first-hand the real difference the contributions will make to the lives of the people supported by New Directions.